Analytics

🎯 Why use Analytics

Understanding how your app performs is crucial for making informed business decisions. With the Analytics feature, you can monitor key metrics like installs, sales, and user engagement to optimize your marketing and product strategies.

⚙️ How to set up

1. Create a Firebase project

First, create a new project with your app name at Google Firebase.

2. Share your Firebase project with SimiCart

After creating the project successfully, please navigate to Project Overview > Users and Permissions, then add our email, [email protected] as Owner.

3. Request to publish your app

Once you've completed the above steps, navigate to our Publish page and send us a request to publish the app and go live this feature!

⚠️ Please Note: This feature requires a new build of your app. If your app has already been published, you’ll still need to send us another publish request so we can submit the updated build with Analytics enabled.

📊Understanding your data

In this Beta version, you can track the following core metrics:

📥 Installs

What it means: The total number of times your app was installed on iOS or Android devices within the selected time range.

Why it matters: A high install count shows that your app is attracting new users. Track this to evaluate how well your marketing and promotions are working.

💰 Total Sales

What it means: The total revenue generated from purchases made through the app during the selected time range.

Why it matters: This metric shows how much your app is contributing to your overall sales. It helps you assess the impact of app-exclusive deals, campaigns, or design changes.

📱 Sessions

What it means: The number of times users open and actively interact with your app. A new session starts after 30 minutes of inactivity.

Why it matters: More sessions mean higher engagement. If sessions drop, consider ways to boost usage—such as sending notifications or highlighting new content.

🔁 Returning Customer Rate

What it means: The percentage of customers who came back after their first visit during the selected time range. Formula: Returning customers ÷ Total customers.

Why it matters: A strong return rate means your app provides enough value for users to come back. This reflects customer satisfaction and helps measure retention over time.

💡 Tips

Use these tips to make the most of your analytics data:

• Track install trends after promotions Launching a new campaign or offering discounts? Check your Installs to see if the campaign is driving new users to download your app.

• Monitor sales during peak times Keep an eye on Total Sales during holidays, flash sales, or when launching new products to understand what drives revenue.

• Increase session count with push notifications If your Sessions are low, consider sending timely push notifications to re-engage users with updates, offers, or back-in-stock alerts.

• Improve retention with loyalty features A low Returning Customer Rate may indicate that users don’t see enough value to return. Try adding app-exclusive content, loyalty programs, or post-purchase follow-ups.

• Compare metrics over time Use different date ranges to spot trends and seasonality. Is performance improving month over month? Are users more active on weekends?

• Use multiple metrics together For example, if installs are high but sessions are low, you may have onboarding issues. Combine insights for a fuller picture.

For further assistance, please contact SimiCart support team via [email protected] or our live chat.